Uncompromising blend of quality and affordability
We have always loved to travel, to treat ourselves with luxury for a short period of time where we could feel our very best.
Suddenly we realized that even though we would never stop traveling, we needed to bring that feeling we were chasing into our everyday life. For us it all started with the bedding. Making our bed a design hotel bed where every detail is immaculate. A place to put everything aside. A place to find true relaxation and regain energy.
There were challenges. It was difficult to find bedding of the highest quality that we were looking for. When found, it was expensive.
We want to change that. We want to make it possible to enjoy the feeling of true luxury bedding at home. Not only for the few. But for the many.
Because every day matters.
Sofi & Joakim
Founders charles hill