We have always loved to travel, to treat ourselves with luxury for a short period of time where we could feel our very best.
Suddenly we realized that even though we would never stop traveling, we needed to bring that feeling we were chasing into our everyday life. For us it all started with the bedding. Making our bed a design hotel bed where every detail is immaculate. A place to put everything aside. A place to find true relaxation and regain energy.
There were challenges. It was difficult to find bedding of the highest quality that we were looking for. When found, it was expensive.
We want to change that. We want to make it possible to enjoy the feeling of true luxury bedding at home. Not only for the few. But for the many.
Because every day matters.
Sofi & Joakim
Founders charles hill
International design, responsibly manufactured by the worlds best artisans in Portugal. All products are made up of the 100 percent long staple Egyptian cotton and each detail is carefully selected and intentional - from the width of the thread to the type of dye we use. All to make sure, we bring products unlike anyone else.
Quality should not only be luxury products for a few chosen ones. We want to bring exceptional products to the consumer at accessible prices, whithout taking away any of the value from the products. We work directly with the best manufacturers in the industry to create and develop impeccable products that is being delivered straight to the door of our customers. This way we can provide an uncompromising blend of quality and affordability.
We are not big on trends, instead we work with a timeless design, using a natural color palette and carefully adding essential products one by one to complete the assortment. In combination with the premium quality, this makes the products last long, both in terms of design and durability. We believe that we can all make a difference, and through longer lasting products we hope to inspire to slower living and more sustainable consumption.